Cookie Policy
HOTELIS s.r.o.
HOTELIS s.r.o., Company ID No.: 09365508, with its registered office at Krále Jiřího 1087/5, 360 01 Karlovy Vary, as the operator of the website, uses cookies and similar technologies on its website.
This policy explains what cookies we use, for what purposes they are used, and how website visitors can change their settings.
1. What are cookies
Cookies are small text files stored on a website visitor’s device through an internet browser. Cookies enable the proper functioning of the website, allow some settings to be remembered, help measure website traffic, and evaluate the effectiveness of advertising campaigns.
2. What types of cookies we use
Necessary cookies
Necessary cookies are essential for the proper functioning of the website. Without these cookies, some parts of the website may not work correctly. These cookies cannot be rejected through the cookie banner.
Preference cookies
Preference cookies allow the website to remember the visitor’s choices, for example the selected language version of the website.
Analytical cookies
Analytical cookies help us understand how visitors use our website. They allow us to measure traffic, monitor the performance of individual pages, and improve the content and functionality of the website. We use analytical cookies only on the basis of the visitor’s consent.
Marketing cookies
Marketing cookies are used to measure the effectiveness of advertising campaigns, remarketing, retargeting, and to display more relevant advertising. We use marketing cookies only on the basis of the visitor’s consent.
3. Tools used
On the website, we use in particular the following tools:
• Google Tag Manager
• Google Analytics
• Google Ads
• Meta / Facebook Pixel
• Seznam retargeting
• conversion measurement for submitted forms
• conversion linker
• website cookie banner
• Polylang language plugin
Google Tag Manager is used to manage individual measurement and marketing tags on the website. In particular, Google Analytics, Google Ads, Meta Pixel, Seznam retargeting and conversion measurement may be triggered through Google Tag Manager.
4. Overview of cookies used
| Cookie name | Category | Provider / tool | Purpose | Indicative storage period |
| PHPSESSID | Necessary | Web server / PHP | Ensures basic website functionality and maintains the visitor’s session. | For the duration of the session / until the browser is closed |
| cc_cookie_digi | Necessary | Website cookie banner | Stores the visitor’s choice regarding cookie settings. | Usually 6–12 months |
| pll_language | Preference | Polylang | Remembers the selected language version of the website. | Usually 1 year |
| _ga | Analytical | Google Analytics | Distinguishes individual visitors and measures website traffic. | Usually 2 years |
| _ga_E8B4DPHC84 | Analytical | Google Analytics | Maintains session status and measures traffic within a specific Google Analytics service. | Usually 2 years |
| _gid | Analytical | Google Analytics | Distinguishes visitors for analytical purposes. | Usually 24 hours |
| _fbp | Marketing | Meta / Facebook Pixel | Measures the effectiveness of advertising campaigns and remarketing on Meta platforms. | Usually 3 months |
| _gcl_au | Marketing | Google Ads / Conversion Linker | Measures the effectiveness of Google Ads campaigns and conversions. | Usually 3 months |
The storage periods stated above are indicative and may vary depending on the specific settings of the individual tools, the browser, or changes made by the providers of these services.
5. Seznam retargeting
A retargeting code of Seznam.cz may also be used on the website in order to reach visitors who have already visited the website with more relevant advertising in the Seznam.cz advertising network.
We use Seznam retargeting only on the basis of the visitor’s consent to marketing cookies.
If the visitor does not give consent, retargeting and marketing tools must not store or read marketing cookies on the visitor’s device.
6. Consent to the use of cookies
When visiting the website for the first time, the visitor is informed about the use of cookies through the cookie banner.
The visitor can accept all cookies, reject optional cookies, or set individual categories of cookies according to their preferences.
Necessary cookies are always used because they are required for the functioning of the website. Analytical, preference and marketing cookies are used only to the extent corresponding to the visitor’s choice.
7. Changing cookie settings
The visitor may change or withdraw their consent to the use of cookies at any time through the Cookie Settings link placed on the website.
Cookie settings can also be changed directly in the internet browser. In such a case, however, some functions of the website may be limited.
8. Transfer of data to third parties
In connection with the use of analytical and marketing tools, certain data may be transferred to the providers of these tools, in particular Google, Meta and Seznam.cz, and possibly to the marketing agency managing advertising campaigns.
Such transfer takes place only to the extent necessary for the stated purposes and in accordance with legal regulations.
9. Relation to personal data processing
Some cookies and similar technologies may lead to the processing of personal data, in particular technical data about the device, browser, behaviour on the website and interaction with advertising.
Detailed information on the processing of personal data is provided in the Privacy Policy document.
10. Changes to this policy
We may update this policy, especially in the event of changes to the tools used, legal regulations, or website settings.
The current version of the policy is always published on the website.
This policy is effective from: 1.1.2024